Upward Facing Business Academy
Turn your passion for Yoga into a Thriving Business with the tools you need to create more Impact in your Career!
What if your yoga career attracted droves of engaged students, allowed you to make more positive impact in the world, and increased your bottom line?
Want to know a secret? It can.
The elusive goal of a thriving yoga career is attainable with the right strategies and techniques.
The average yoga teacher makes a measly $35,000 per year. That’s a lot of hustle for a little scratch. Many instructors spend oodles of hours per week driving all over town to teach umpteen classes…all of which they are underpaid for. It’s time to change all that.
Does this sound like you?
You’re sick of trading time for money. You don’t get paid time off, and so you teach even when you don’t feel like it…or worse, when you’re sick or injured. A vacation seems like a far off dream, and your bank account says no to basic luxuries like investing in your own self-care.
Not sure how to differentiate yourself from the crowd. Yoga teachers are a dime a dozen these days, which makes you feel like you have to say yes to every opportunity, even the ones that aren’t in line with your passion, your schedule, or your values. Creating a niche feels scary because it seems like it would limit you from opportunities.
Using marketing tools to grow your business feels overwhelming. All the social media platforms take up So. Much. Time. And, how do you even know which one is right for you, or how to use it to grow your following? When you compare yourself to how other people are doing on Facebook and Instagram, it feels like you’ve failed even before you’ve begun.
You’re here because you wanted to live your purpose. But, man, is it difficult. You look around and see everyone engaging in the same hustle, and you don’t have someone to show you how to develop your business with the yogic ideals you value so highly. You know you can make more money, but where do you even start?
Take a moment and imagine a new lifestyle where you can:
Infinitely grow your following using social media. Constantly bring (the right) new people into your sphere with tried-and-true techniques that help you share your gifts with the world.
Utilize game-changing strategies to develop your community. By thinking outside the box, and moving some of your business online with courses and classes you are able to reach more people…wherever they are.
Step into the online space before everyone else. The landscape of yoga is changing swiftly. Be on the leading edge of that shift and reap the rewards of owning your own business, creating (and controlling) your own content, and leveraging your offerings for greater and greater success.
Stop trading time for money. Create passive income streams so that your revenue goes up…and so does your free time. Whether it be taking that long-deserved vacation or having reserves for a rainy day, ensuring you have revenue streams is essential to your core stability.
Maintain your yogic ideals while building a thriving business. Your work is valuable. It’s time to overcome your money blocks and start earning your potential. Stop giving yourself away for free, and learn to offer valuable content while charging what you are worth. Finally.
“Putting together an online yoga program is no joke! It takes dedication, hard work and a lot of support. Alanna’s Upward Facing Business Academy is just that! She helped guide me from start to finish, gave me step-by-step tools to build my niche and put together a massively successful course. I went from a struggling yoga teacher to a thriving, happy and financially successful one. I am also now getting my message out to so many more people than I ever have before and that is more fulfilling than I can tell you. I am grateful to Alanna for her mentorship and friendship during this process!”
— Jory Serota, $44k launch success
Imagine yourself making more impact (and income!) in your career as a yogi!
It is possible to achieve the success you dream of with the right tools and strategies to grow your passion into a thriving business!
This is why I created:
THE UPWARD FACING BUSINESS ACADEMY
This 6-month long journey teaches you the exact skills and techniques I used to attract thousands of followers on social media, add thousands more subscribers to my email list, and generate passive income…the likes of which allows me the comfort of taking time off, having a substantial safety net, and the ability to invest in the exponential growth of my business.
Embarking on this experience helps you identify your tribe, your loyal students and clients that remain engaged with your work and offerings…long after they find you online and purchase their first course or class with you!
Together, we’ll build your audience intentionally…so you find your people and make the greatest impact possible in their lives with your work.
Before I put my entire business online and developed the world’s first 500 hour online yoga teacher certification program along with 250 additional hours of higher education courses for yoga, I struggled.
- I drove all over creation, eating two meals a day in my car only to be underpaid as I taught umpteen yoga classes per week.
- Every year, I made less money than I needed to cover my essential bills, leaving me in greater and greater debt.
- With the guilt of yoga teachers, I felt compelled to say “Yes” to every teaching opportunity that came my way so as to seem “essential” in the eyes of employers (not knowing it actually made me less valuable to them).
- Burn out was constant, but there was no way to take time off without losing my income.
- Though I invested thousands of dollars in my training as a yogi, I felt scared to charge what I was worth because of the stigma that spiritual teachings should be free.
If you resonate with any of these statements…you’re in for a radical shift in your perception of yourself as a professional, and in how you run your business.
I’m here to turn you into a yogi entrepreneur.
One who calls the shots, charges what you’re worth (and adds tax!), owns your power as the expert in your niche, and utilizes the latest technology to reach the people who love you and make more impact with your gifts as a healer, spiritual leader, and teacher.
“Alanna’s consistent guidance and the container of the mentoring group gave me the exact push I needed to take the next step in my teaching career.”
— Elise Fabricant
It’s time to change your strategy, think outside the yoga-studio-box, and create an empire that is all your own. One that works for you, rids you of dreaded burnout, and provides the passive income necessary for you to engage in soul-fulfilling self-care and keep moving your passion forward.
As a part of your 6-month journey in the Upward Facing Business Academy, you get:
- New content every two weeks that reveals essential tools and skill sets to grow your business
- Rich video lectures that walk you through important lessons step-by-step
- Clear, actionable content written specifically for you, the budding yogi entrepreneur
- Swipe files, PDFs, and cheat sheets that give you a head start
- Tech tutorials with leaders in the online marketing industry giving you insider information you can use to your advantage
- Supportive private Facebook group to interact with other members of the Upward Facing Business Academy
- Monthly LIVE Facebook appearances by yours truly where I’ll place one lucky mentorship member in the hot seat to drill down the next steps in your business and offer you laser coaching on how to confidently make those steps!
Trust me, this is something I wish I’d had when I first decided to put my entire business online!
Without the kind of support provided in this mentorship program, I suffered for years, ran into dead ends, and did way more work than was necessary before I turned a profit.
I want to help you avoid those pitfalls!
Using the exact methods I teach you in this program, I was able to:
- Grow my email list to more than 10,000 people
- Increase my monthly revenue by 10X (hello, passive income goals!)
- Expand my social media following by thousands of people
- Offer my passion authentically and in ways I never could in a studio setting
Can you really teach yoga online?
I’m glad you asked!
Yes. You can. And, I have been teaching yoga exclusively online since 2015…to thousands of people worldwide.
I want to show you how.
By offering classes, courses, live workshops, and events (all online) you expand your rest and manifest your passive income goals while surpassing your desire to serve the highest good of your students…wherever they happen to be located.
Get started right now!
The Twelve Modules
The Upward Facing Business Academy is just like you: grounded in passion, authenticity, and a desire to make more impact in the world. Move step by step through the year, with a new module coming your way every two weeks, adding inspired tools for continued growth and success every step of the way.
Develop Your Empire
Clearly define your niche by discovering your true passion, and establish your expertise in the field so that you stand out amongst the crowd. Leverage your expertise by deciding on your core offering…the one thing that people come to know you for, and that students flock to take part in.
Gather Your (Online) Resources
More than posting (and posing) fancy pictures, your favorite social media platforms (Facebook & Instagram) is the primary way to connect with your audience for exponential growth. You also learn the power of the email newsletter as a tool of connectivity; and the driving force behind your community: your email list.
Content Creation Strategies for the Creative Yogi
On the internet, content is queen. But, where do you begin? How do you even create it? Learn how to bring your offerings online to give people what they want in a format that is accessible…and profitable! Create offerings strategically to leverage your work, grow your audience, create raving fans and repeat customers.
Build Your Online Home
Your work needs a place to live; a home that showcases you, your talents, and your teachings. Discover the anatomy of a killer website, how to host your content, what makes a compelling sales page, and how to set up your online shop so that you open the doors and people find you.
Channel Your Passion & Hone Your Gifts
Step into the spotlight of your growing community through video and live streams. Connecting with your audience authentically via video is a key element of translating yoga from the studio to the online space…but it’s not without its pitfalls. Start ahead of the game with tips and tricks for immediate (simple) success.
Do the Work: Create Your Yogic Empire
It’s time to put the work into action. Technology and marketing come together to manifest your online empire as you write compelling, uplifting copy for your audience, develop strategies for successful sales funnels, and learn tricks of the trade to keep your tribe engaged…and growing.
Consciously Streamline Your Business Strategy
Talented yogis often want to do #allthethings. The secret to your success is to find your one thing and do it exceedingly well. This means carefully cutting out what is no longer necessary in your business model, saying goodbye to the right tasks, and outsourcing them to others who help you realize your vision.
Overcome Money Blocks & Define Your Value
The biggest obstacle to your success is how you view money. Many yoga teachers are trained that “spiritual teachings should be free.” This is not true, and locks you into a poverty mentality that sabotages you from the start. Learn to effectively release your money blocks and develop a new relationship to your inherent value that proudly allows you to never sell yourself short.
Launch Your New Brand…The Right Way
With a website, content, burgeoning tribe, and a cohesive message under your belt, your brand is 99% there. It’s time to step it up a notch and start reaching new audiences, testing your message with more comprehensive marketing…and advertising. Understanding ad strategy is essential for scaling your business!
Tweaks & Upgrades: Learning New Tech
It’s time for the bells and whistles. Using secret hacks, social media savvy, and little-known tech, turn your empire into a lead-generation and passive income machine. Tech tutorials walk you step-by-step so you get started on the right foot.
Self-Care Techniques for the Thriving Yogi Entrepreneur
Success requires a successful mindset! Reclaim your daily practice, and leverage it for inspiration in your entrepreneurial endeavors. Discover successful time-management tools, inspirational scheduling tricks, and ways to integrate your yoga into your daily business routine.
Yoga & Business: Aligning the Two for Authenticity and Awesomeness
Get a roadmap for continued success, a plan for scaling, what to add to your offerings next, and how to keep sales rolling in with evergreen techniques that allow you to focus on Doing. What. You. Love.
Included with your program are interviews with the world’s foremost experts in online marketing. Get the inside scoop from the people who put online marketing on the map, but get it from our unique perspective: the perspective of the yogi entrepreneur.
Worksheets, Cheat Sheets, and Swipe Files
Not sure where to get started? Have no fear! Included are documents that give you a leg up on writing your first email sequence, putting together a snazzy homepage, defining your target audience, and structuring your online course. You’re already a step ahead of the rest with these essential tools!
Forever Access & Free Course Updates
As this course grows, you benefit! With lifetime access to the materials, you always get the most up-to-date tools and techniques…for free!
Private Mentorship-Only Facebook Group
Meet other like-minded, ambitious yogi entrepreneurs in the private Facebook group. Get your questions answered, discover new strategies, and share ideas with fellow change-makers.
Hot Seat Opportunity
Every month, one lucky Mentorship member is chosen to join Alanna in the “hot seat” on Facebook Live in the private group. During this strategy session, Alanna takes a deep-dive into your business to brainstorm next steps for optimal growth!
“Alanna had all the resources, tools and contacts I needed and provided incredible support and encouragement, as did the other members of the program. This has given me the extra push I needed to advance my teaching and studio’s goals.”
– Megan Kahn
I’m Alanna Kaivalya
Often referred to as the Yoga Doctor, I help yoga teachers embody their knowledge, up-level their skills and create more impact in the world. I give you clear pathways to earning a living with your spiritual practice and help others with your gift.
I know how difficult it is to set yourself apart and thrive as a yoga instructor, so I want to teach you to be more than that…to be a spiritual advisor, healer, and master of the stars. As a #modernmystic, we are the torchbearers of spirituality for modern people; we are the guides that provide our students access to yoga’s enduring power as a healing and enlightening tool.
On this principle I founded The Kaivalya Yoga Method, a fresh take on yoga emphasizing the individual path while honoring tradition. Teaching students since 2001, teachers since 2003, I’ve written and developed teacher trainings worldwide for top studios and independently. In 2015, I debuted a comprehensive 500 hr online teacher training with YogaDownload.
I hold a Ph.D. in Mythological Studies with an Emphasis in Depth Psychology from Pacifica Graduate Institute, have authored numerous articles and three books: Myths of the Asanas, an accessible practitioner’s guide to stories behind beloved poses; Sacred Sound, a yoga “hymnal,” illustrating the role of chant and mantra in modern practice. My third book, Yoga Beyond the Mat, is a guidebook showing practitioners how to make yoga their spiritual practice. I live in New York City with Roxy the Wonderdog.
Where else you may have seen Alanna…
Who is this business academy right for?
This program is right for anyone who is a yoga teacher, and is interested in making more impact (and more income) in their career. This course is a deep dive into creating a yoga-minded business that thrives. You learn skills to move key parts of your business online, and the tools to create a strong niche, well-branded message, and bring that message to your unique market…all while maintaining the integrity of the yoga principles you adore. If you think “yoga” and “business” don’t go together, this program shows you they do…and, when we align our business with our purpose, we find the keys to our own success. This program teaches you practical, technical tools of business and online marketing, while also teaching you yoga philosophy that keeps you on track for greatness on your own terms.
How long do I have access to the academy?
Forever! That’s right, once you’re in, you’re in. You always have access to the materials, and can refer to them, or check back whenever you’d like. You also will be privy to any additions or enhancements to the course as I continue to build upon it in the future. **However, if you miss any of your monthly payments, access will be restricted until such time payments are caught up.
Will I receive new content?
Yes! This method of delivery allows us to go through the program together. Upon your registration, you get access to the first two weeks’ lessons, and then every two weeks thereafter, you receive the next batch of content. Once your content is unlocked, you have access to all the previous information, too. No worries if you fall behind, or need to go at your own pace, this is your journey, and you can make it on your own time.
Alanna, what makes you qualified to lead this business academy?
Do I need anything special to access the program?
How much time does this program take?
It really is up to you! If you plan to keep up with the pace of the 6 month program, then it’s a good idea to commit 5 hours per week to implementing the coursework. Building a business takes time. The more time you are able to dedicate to it, the quicker your journey on the road to success. There is plenty of information in this course, so you are certainly able to spend more time with the material, and also gain support via the Facebook group. Remember, once you join, you have access to the course materials forever. Don’t worry if you fall a little behind!
Is there a payment plan?
How does the monthly payment plan work?
Is there a money back guarantee?
You’ve got two choices…
Try and go it alone, reading every blog in the land, with outdated DIY techniques geared toward internet-savvy audiences and miss the mark with your market because yogis are…well…different.
Join me for a 6 month guided offering filled with yoga-specific marketing tools and strategy that is guaranteed to help you find your tribe and speak to them in a way that is compelling, authentic, and real.
Trust me…the Upward Facing Business Academy is filled with the information I wish someone had shared with me when I started my business. I discovered the hard way that traditional marketing techniques and sales tactics don’t work for the modern day yogi. We have to do things differently in our business. Let me show you how!