It is more important than ever to have an online presence as a yoga teacher and spiritual leader. With people at home and sheltering in place due to COVID-19, we must reach them where they are: at home! You have the tools of yoga which expressly help your audience mitigate stress and anxiety as a result of this crisis. It is critical that you provide them with offerings that give them the tools they need…by going online!
If you’re listening to this podcast, it’s very likely that you’re not just a yoga teacher, or a modern mystic, but you’re also a spiritual leader and in this day and age, being any of these things: modernistic yoga teachers, spiritual leader. We are also small business owners, so it’s important for us to keep our entrepreneurial hat on and turn our attention to our business and in fact, to treat our business as part of our spiritual practice.
I know that for many of us as spiritual leaders, it’s difficult to think of ourselves as a business person and it’s difficult to do some of the elements of business that we particularly don’t love, but in any type of spiritual practice, there are going to be moments that we have to do the things that are challenging.
So in today’s podcast, I want to bring our attention to an important element of our business, which is branding. And again, you are a brand, you are a solopreneur, you are a spiritual leader and small business owner.
For many of us as spiritual leaders, it’s difficult to think of ourselves as a business person.
It’s very likely that you’ve received very little business training, so if you have a business background obviously you’re going to have a leg up because you’ve got the proper training, that it takes in order to become a small business owner in this very challenging spiritual community and spiritual industry and in the yoga industry, for sure, it’s I think even more compounded because we have this incredibly heavy stigma within yoga that as yoga teachers, we should not make money.
And I laugh because frankly, that notion is ridiculous. What we do as yoga teachers, and spiritual leaders, is incredibly valuable, and in fact, if you really think about it, the kind of value that we impart to people’s lives as we teach them the practices of yoga and spirituality is deeply transformational and impactful on many aspects of their lives.